Happy relaunch to a new, SEO-savvy Bookforum.com.
Nota Bene:
+ The design is just lovely—very “Swiss” and moreover, conducive to actual reading (sometimes we forget that websites are meant to be read.)
+ OMNIVORE now lives ‘above the fold,’ if you will, for maximum clickage. Well played.
+ CURRENT REVIEWS are now housed in a very elegantly designed, scroll-able module. Love.
+ THE DAILY REVIEW lives at the top, left-hand corner—the operative word here being top—signaling to the user that yes, Bookforum.com changes its content daily.
+ IN PRINT lives below that. Why? Because print and the Web are related, though very much separate entities, and as a user, I’m returning to this site to find new content. Draw me in by giving me a new visual experience every time I log on, and trust my ability to dig for the details.
Bravo.
