This Swiss advert for fabric whitener from the 1950s makes me want to actually own a book devoted to the corporate identity of a single company, Corporate Diversity : Swiss Graphic Design and Advertising by Geigy 1940 - 1970, a book I discovered on my New Favorite Blog Things to Look at. (Also notable are this drug identification chart, insect repellent ad, and technicolor multilingual fabric dye campaign.
Related: Project Projects re-launched their website. Very Swiss.
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