Sarah Hromack photo
I’m Sarah Hromack, a digital and cultural strategist, advisor, and writer who works around the arts.  
ABOUT ME
I am an independent digital and cultural strategist who works with museums, cultural organizations, artists, and designers to shore up their digital, communications, and operational strategies. My advising practice is rooted in strong vision and practical experience — a keen sense of both possibility and probability.

I’ve worked in and with a variety of institutions including:


My expansive methods of thinking and working are informed by American art school pedagogy: I studied at the California College of the Arts in San Francisco, California (MA in Visual and Critical Studies) and the Maryland Institute, College of Art in Baltimore, Maryland (BFA in Fine Arts and Art History and Theory) where I focused on critical museum studies and exhibition development while writing, teaching, curating, and collaborating with local communities.

I have lectured and critiqued at the Whitney Museum of American Art, New York University, Independent Curators International, Rhode Island School of Design, School of Visual Arts, Maryland Institute College of Art, Parsons School of Design, SUNY Buffalo, Museum Computer Network, Museums and the Web, We Are Museums and other conferences and organizations. I have collaborated with countless artists, designers, writers, and other cultural producers.

I currently write and publish Soft Labor, a newsletter about trends in visual culture. My writing on and around art, visual culture, and design has been published in Hyperallergic, Frieze, Art in America, Mousse, Rhizome, and elsewhere in print and on the Internet; it has also been supported by an Andy Warhol Foundation Arts Writers Grant.

I am based in New York City.
PROJECTS
For the past fifteen years or so, I’ve worked in and with a variety of institutions including Pratt Institute, Whitney Museum of America Art, and New York University.
Pratt Institute
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Whitney Museum of American Art
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Project Projects
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Pratt Institute
I was the founding Director of Digital Communications (2019-2023)
Pratt Institute
I was the founding Director of Digital Communications (2019-2023)
Whitney Museum of American Art
I was the founding Director of Digital Media (2009-2015)
New York University's Steinhardt School, Department of Art and Art Professions
I taught graduate students in the Visual Arts Administration program about the intersections between technology and arts organizations (2013-2018)
Lecturer
Independent Curators International, Rhode Island School of Design, School of Visual Arts, Maryland Institute College of Art, Parsons School of Design, SUNY Buffalo, Museum Computer Network, Museums and the Web, We Are Museums
Soft Labor
A newsletter about visual culture that focuses on trends as they emerge over the arc of time.
SELECT WRITING
My writing on art and design has been published in Frieze, Art in America, Mousse, Rhizome, and elsewhere in print and on the Internet; it has also been supported by an Andy Warhol Foundation Arts Writers Grant.
An Idea for Interview
2018 Frieze
A memorial op-ed on Interview Magazine (1969-2018), "an enduring symbol of downtown cool, even as downtown became Disney"
Narcissism in the Digital Age
2017 Frieze
A review of Kristen Dombek's "The Selfishness of Others: An Essay on the Fear of Narcissism"
Another ‘C’ Word: On Content and the (Techno) Curatorial2015 Red Hook Journal, Bard College
An essay on digital, linguistic, and curatorial intersectionality that begins with Raymond Williams's "Keywords" and ends at the NSA's XKEYSCORE
Soft Labor
A newsletter about visual culture that focuses on trends as they emerge over the arc of time.
SOME LABEL HERE
I have been fortunate enough to collaborate with many design studios and my favorites include Linked By Air, Project Projects (now Wkshps), and Upstatement. My writing on art and design has been published in Frieze, Art in America, Mousse, Rhizome, and elsewhere in print and on the Internet; it has also been supported by an Andy Warhol Foundation Arts Writers Grant.

I’m a Miyake and Moscot–wearing art mom, and proud of it. 
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An occasional newsletter about trends in visual culture


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