From 2009-2015, I served as the founding creative and technical director of the museum’s first Digital Media department. I recruited, hired and managed an in-­house staff of museum technologists, developers, and content strategists; contracted and managed over thirty external freelance designers, developers, writers, editors, filmmakers, and technical consultants to develop content and strategy for the museum’s website, whitney.org, and related digital products and initiatives. 

I collaborated across the institution as part of the Marketing and Communications Division responsible for the strategic brand, digital, and communications transition between the WMAA’s uptown and new, downtown buildings. I also served as a core member the museum’s Technology Planning Group, which collaboratively authored the technical strategy for its new building. I served on the museum’s Visitor Experience Strategic Planning Committee and Collections Management Strategic Planning Committees.

Collaborating closely with design studio Linked by Air and the Whitney’s in-house graphic design team, I led the re­design and launch of the museum's website, Whitney.org, in 2009, 2011, and 2013, gradually transforming a 10 year-old HTML property into a website that continues to serve the museum’s needs for events, ticketing, retail, and beyond. In 2013, my team led the digital implementation of the museum’s new graphic identity, designed by Experimental Jetset.

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In 2015, I Ied the redesign, development, and launch of the WMAA's online collection of over 26,000 works, a multi-year effort designed and developed in collaboration with the UK-based digital agency Cogapp. I served as the museum's chief leadership and management for the project, uniting the institutional efforts of the WMAA's Digital Media, Graphic Design, Curatorial, Research Resources, and Marketing and Communications departments to inform the redesign and development of the museum's online collection as a means of making it available to the public during the museum’s transition from its uptown to downtown location.

In 2011, I devised and edited Whitney Stories, an ongoing online magazine that, in 2013-15, was translated into a series of online videos that endeavored to share the museum's behind-the-scenes narratives. I recruited and hired award-winning filmmaker Matt Wolf to produce a series of short films detailing various individuals from around the Museum, including WMAA Director Adam Weinberg, Chief Curator and Deputy Director for Programs Donna DeSalvo, and architect Renzo Piano. The museum has since engaged video in myriad ways as a means to tell its stories. 

In 2010, I collaborated with LinkedbyAir and many artists featured in the 2010 Whitney Biennial on the Whitney Biennial Artist Wiki Project. For this project, we offered each artists a wiki page on which to publish content of their choosing. The results varied wildly, and the project played perfectly into then-current trends around the Wiki as a form of knowledge sharing — an idiosyncratic project that allowed our team to collaboratively flex our creativity in direct collaboration with Whitney Biennial artists.

Sunrise/Sunset is a series of Internet art projects that mark sunset and sunrise in New York City every day. All are commissioned by the Whitney specifically for whitney.org, each project unfolding over a time frame of ten to thirty seconds. Using whitney.org as their habitat, Sunrise/Sunset projects disrupt, replace, or engage with the museum website as an information environment. The series is organized by Christiane Paul, Adjunct Curator of Digital Art, and my team collaborated with Christiane and the artists represented to devise and implement each piece.

Microsoft, Artsy.net, Second Story, Cognitive Applications (Cogapp), Antenna Audio, Linked by Air, Experimental Jetset, LABOUR, filmmaker Matt Wolf and composer Ben Sterling (Cookies)