I devised and facilitated an internal ethnographic research process for the national network of arts organizations, Common Field. After performing interviews and internal workshops with Common Field staff members, I produced a series of strategic editorial and content-based recommendations that focused on the organization's distinctive nature as an online platform that unites arts organizations in an open and highly collaborative manner. The findings from our work together informed design work in the studio.
I traveled to Marfa, Texas to perform extensive ethnographic research while considering Ballroom Marfa's unique position as an arts organization situated in Far West Texas. Fascinated by the local landscape and the sharp contrasts it inspires, I sought to understand the nature of Marfa itself by traversing the town by bicycle, visiting as many taco trucks as I could find, and taking walks to see the incredible nighttime sky. I visited the Chinati Foundation and the Judd Foundation (The Block); I also attended Marfa Myths, Ballroom Marfa's annual music festival. After conducting several days' worth of interviews and workshops with the Ballroom Marfa staff, I produced a series of strategic and editorial recommendations that could inform the organization's future work as an arts non-profit.